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EPS Committees

Category Archives: Media

The Easy Ways of Finding the Perfect Type of Camera

August 27, 2018 8:18 pm / Leave a Comment / niki

Stating that professional photographers favor and use only DSLR is an over-generalization. Though, it isn’t that far from the truth and the term ‘professional’ might be up for a debate, the DSLR camera sale happening online in Australia is nirvana for professionals, amateurs and hobbyists alike.images (1)

The Three Types of Cameras

* Compact – it’s the point-and-shoot and is most likely your first camera.

* Digital Single Lens Reflex (DSLR) – considered as a serious camera because of its advanced and interchangeable lens models. Any DSLR camera sale favors a broad spectrum of photo hobbyists, amateurs and professionals. Not as famous as it once was, DSLRs are still favored by many because of the advantage it has in lens selection and the presence of an optical viewfinder makes it work better in low light. Anyone can now shop for DSLR camera online at great prices in Australia and start taking great, professional-looking pictures.

* Mirrorless – lighter because it’s compact, this is also faster and better in taking videos. However, it has fewer lenses and accessories compared to a DSLR.

Guidelines When Online Shopping for a Camera

Today, shopping for a camera is not like in the old days when you go to a camera store. The Internet has brought about all kinds of dealers of Aus cameras. Though some are legit, many aren’t.

* Reviews? Not so reliable anymore. Many companies pay consumers to review their products. sometimes products are offered for free as demo’s in return for an honest consumer review. Most of the reliable reviews will have a review count of under 200.

* Shopping by Price. Could be a good way of getting a great deal but a camera sale, especially a DSLR camera sale, will have some shady online stores posting prices lower than most. Trouble starts the moment a potential buyer learns that the camera’s sale price doesn’t include battery, cables, charger, etc. The potential buyer finds himself with no choice but to buy them at a high price.

* Stay away from gray market cameras. Though this isn’t the totally illegal black market goods, cameras online that fall in the gray market category were acquired from another source other than the official licensed importer or distributor. The total bummer is when the display is in Chinese or the manual, if there is, is sometimes in Japanese.

When it comes to a DSLR, nothing beats the rich heritage of Canon. Fact is, professional photographer or not, if you ask anyone who the top camera manufacturers are today, Canon will always be mentioned. The company has built an impressive line of cameras for everyone, beginners and professionals. Checking out canon cameras in Australia is always the safest bet when it comes to investing in your love of photography.

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Posted in: Australia, Marketing, Media, Presentation, Wedding Videography

Video Production Tips for Online Media

October 27, 2014 1:01 pm / Leave a Comment / admin

Online media today is dominated by video. That’s why if your company is hoping to topple competition and become the best in your industry you will have to consider corporate video production. But you do have to understand that just because anyone is capable of doing video production doesn’t mean everyone should do it. There should be some emphasis on a well produced video and attributes like that it should be entertaining and informative.

What you want for your video production Sydney is for it to get noticed by people. There is no point in creating online media if you don’t generate interest out of it. Obviously, the main objective of your coporate video Sydney is to generate money or revenue out of it, even if it is not on a direct manner.

videoproductionTip 1 – Take some time to write. Most people don’t spend a lot of effort and time in reviewing the content they put in their videos. That’s why they also don’t get the kind of attention they want. Make sure you take a lot of time reviewing and writing the stuff you want to put in your video, especially that you are dealing with a corporate video production and not just any video on YouTube.

Tip 2 – Know the medium you plan on using. The target length for majority of online videos is five minutes or even less. This is something you need to be aware of when you’re doing the prep for your video production Sydney. In those five minutes, you will have to incorporate a beginning, middle, and end. The toughest part would be to put in as much interesting stuff as you can in so little time because you want it to be engaging.

Tip 3 – Put in some attention to the production values, too.  There’s no way you can compete with the best out there, but it doesn’t mean you can’t excel in corporate video Sydney. Just absorb and learn the basics of video production like getting the ideal light, perfect lyrics and dialogue, and making sure that the room tone matches.

Tip 4 – Perform a more engaging approach. Some corporate people believe that the most convenient way to market a web video or show is through Facebook and Twitter. But why isn’t there any progress? That’s because no one’s listening. Be sure what you’re producing is interesting enough for your target audience. It doesn’t mean that if it’s in Twitter or Facebook it is already trending.

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Posted in: Media
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