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EPS Committees

Video Production Tips for Online Media

October 27, 2014 1:01 pm / Leave a Comment / admin

Online media today is dominated by video. That’s why if your company is hoping to topple competition and become the best in your industry you will have to consider corporate video production. But you do have to understand that just because anyone is capable of doing video production doesn’t mean everyone should do it. There should be some emphasis on a well produced video and attributes like that it should be entertaining and informative.

What you want for your video production Sydney is for it to get noticed by people. There is no point in creating online media if you don’t generate interest out of it. Obviously, the main objective of your coporate video Sydney is to generate money or revenue out of it, even if it is not on a direct manner.

videoproductionTip 1 – Take some time to write. Most people don’t spend a lot of effort and time in reviewing the content they put in their videos. That’s why they also don’t get the kind of attention they want. Make sure you take a lot of time reviewing and writing the stuff you want to put in your video, especially that you are dealing with a corporate video production and not just any video on YouTube.

Tip 2 – Know the medium you plan on using. The target length for majority of online videos is five minutes or even less. This is something you need to be aware of when you’re doing the prep for your video production Sydney. In those five minutes, you will have to incorporate a beginning, middle, and end. The toughest part would be to put in as much interesting stuff as you can in so little time because you want it to be engaging.

Tip 3 – Put in some attention to the production values, too.  There’s no way you can compete with the best out there, but it doesn’t mean you can’t excel in corporate video Sydney. Just absorb and learn the basics of video production like getting the ideal light, perfect lyrics and dialogue, and making sure that the room tone matches.

Tip 4 – Perform a more engaging approach. Some corporate people believe that the most convenient way to market a web video or show is through Facebook and Twitter. But why isn’t there any progress? That’s because no one’s listening. Be sure what you’re producing is interesting enough for your target audience. It doesn’t mean that if it’s in Twitter or Facebook it is already trending.

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