For over four decades now, Hungry Jack’s is spearheading the fast food chain arena and has grown to be one of Australia’s most iconic brands. Why not? Its heritage is clearly eminent no matter which part of the country you are in with its 390 stores and counting. The best advantage among its competitors in the quick service restaurant industry is the high-quality products that the constantly growing customer base keeps coming back to.
A Bit of History
Hungry Jack’s started in 1971 as a franchise of Burger King Corporation. Its first store, which was built in a Perth suburb, was an instant hit, igniting a rapid expansion. Within 10 years, the number of Hungry Jack’s stores accounted to 26 in three states – Western Australia, Queensland, and NSW. Years passed and the burger giant started conquering other states, too, starting off from Victoria where 11 previously Wendy’s stores were bought out in 1986.
Even when Burger King built its own network of burger joints, it was agreed that maintaining the Hungry Jack’s trademark is more appropriate to continue the business steam. And it did well for the company, which is currently highly visible in every state.
The Story on Food Quality
One thing that made Hungry Jack’s a superior brand is the quality of food it offers. Its burgers are made in better beef range. The company refused to use meat that are injected with growth hormones.
What’s more, the flame grilling goodness is best remembered. This cooking technique was able to accentuate the best Aussie meat quality, sealing in the freshness and all of the meat’s juices for a flavorful goodness.
Another great advantage of the Hungry Jack’s seal of quality is the fact that the food is made fresh to order. Its wide range of burger, salad, sides, and dessert choices are served ‘hot-off-the-grill’, so to speak. So they can give their customers the opportunity to experience the crunch of fresh veggies like tomatoes, lettuce, and onions as well as the burst of flavor from its burgers and other meals.
Then, there is the option for customers to have it their way. Since 1990s, Hungry Jack’s give in to their customer’s every wish and desire. You can build and mix-match your food according to your taste and preference.
Good food has sustained the business for many decades and continues to do so at the moment. Expect to see Hungry Jack’s in every corner because it is not giving up on its laurels anytime soon. As the market’s taste constantly evolves, the tried-and-tested formula of this company will surely keep it afloat, giving both Aussies and foreign guests a taste of goodness in every bite, every single time.
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