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EPS Committees

Category Archives: Corporate Gifts

Exploring the Latest Trends in Corporate Video Production in Melbourne

June 6, 2023 7:52 am / Leave a Comment / niki

Corporate video production has become increasingly important for businesses in Melbourne as they aim to remain competitive in the marketplace. Video content has become a popular and effective way to engage audiences and convey brand messages due to the increasing use of digital technology and social media. This article discusses the current trends in corporate video production in Melbourne and how businesses are using these trends to benefit themselves.

One of the key trends in corporate video production is the emphasis on storytelling. Gone are the days of bland, generic videos that merely showcase products or services. Today, companies in Melbourne are investing in compelling narratives that connect with their target audience on an emotional level. By telling authentic stories, businesses can humanise their brand and create a lasting impact on viewers.

Another emerging trend is the use of aerial footage and drone technology. Aerial shots provide a unique perspective and add a cinematic quality to corporate videos. In Melbourne, businesses are increasingly incorporating aerial footage to showcase their locations, facilities, and events from breathtaking angles. This trend not only enhances the visual appeal but also offers a fresh and dynamic viewing experience for the audience.

Furthermore, live streaming has gained significant popularity in the corporate video production landscape. With the widespread availability of high-speed internet and the rise of social media platforms, businesses in Melbourne are leveraging live streaming to engage with their audience in real-time. Whether it’s a product launch, a conference, or an interview, live streaming allows companies to reach a larger audience and generate immediate feedback and interaction.

Personalisation is also playing a vital role in corporate video production. Melbourne businesses are recognising the importance of tailoring their videos to specific target groups. By analysing viewer data and preferences, companies can create customised video content that resonates with their audience. Whether it’s through interactive videos, personalised messages, or immersive experiences, personalisation allows businesses to forge a deeper connection with their customers.

In addition, the use of animation and motion graphics is gaining traction in corporate video production. Melbourne businesses are exploring the creative possibilities offered by animation to convey complex concepts in a visually engaging and easily understandable manner. Animated explainer videos, for example, have become a popular choice to simplify technical information or illustrate abstract ideas.

Lastly, virtual reality (VR) and augmented reality (AR) are transforming the way corporate videos are produced and consumed. Melbourne businesses are embracing VR and AR technologies to provide immersive experiences to their audience. From virtual tours of facilities to interactive product demonstrations, VR and AR are revolutionising the way businesses engage with customers and stakeholders.

Overall, corporate video production in Melbourne is witnessing several exciting trends that are reshaping the way businesses communicate and connect  with their audience. From storytelling and aerial footage to live streaming and personalisation, companies are leveraging these trends to create compelling and impactful videos. As technology continues to evolve, we can expect even more innovative approaches to corporate video production, further enhancing the effectiveness of this medium in the business world.

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Posted in: Business, Corporate Gifts, Corporate Video, Tips, Video Production

Popular Means to Give Away Promotional Merchandise in Australia

July 18, 2022 12:35 pm / Leave a Comment / niki

Promotional materials may be distributed for free or may be sold at minimal prices. The best thing about product promotional items is that they are not only business souvenir items. They simultaneously come in handy. These materials come in the form of mini bags, clothing apparel, and other accessories. For your information, below are some of the popular means you’ll usually receive these items: 

  1. Free holiday giveaways to customers and staff members 

Giving away souvenir gifts to customers for Christmas lets these people know you value their business. You can give away product promotional items for free as promotional offers for the customers who have been able to purchase a minimum number of purchases. The promotional merchandise that makes good customer Christmas gifts come in the forms of personalized pens, a box of decorative chocolates, and customized mugs. On the other hand, you can give away promotional merchandise completely free to staff members who have applied the most proficient competency skills at work. 

  1. Conference giveaway items 

Hosting your business conference is usually one of the means for you to advertise the existence of your company to the general public. Enhance your business’ publicity by distributing product promotional items in the form of souvenirs that bear your brand’s logo and designs. Pens and notepads that bear your business name make memorable conference giveaway items. 

  1. Employee promotion events 

Being promoted to a higher position at work is a milestone achievement in any career. As an employer, of course, you rejoice in having any one of your employees achieve this milestone. Only one promotional merchandise that carries the loving and proud message you have for your promoted employees can touch hearts. It’s best to reward employees with promotional items during professional ceremonies. Rewarding these employees during the commencement of such events makes the giveaways formally distributed. 

  1. Promotional items for bloggers and influencers 

Bloggers and influencers are equally influential people whose content propels the outcomes generated from the advertisement of your business online. Promotional products in Australia may be exhaustively distributed if every influential individual yields an asset contribution. 

Bloggers and influencers usually work remotely. Even so, though, their asset contributions are far-reaching excellent, even without making their presence constantly known. With this said, giving away promotional items to bloggers and other influencers leans toward fairness and equality. 

  1. Grand opening of your business

The grand opening of the business you own is one of the perfect events in which you can distribute promotional merchandise. You can distribute these items to potential customers and business partners attending these events. 

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Posted in: Business, Corporate Gifts, Promotional Merchandise, Promotional Products, Tips
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