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Category Archives: Video Production

3 Ways Corporate Videos Can Help Your Business in a Post-Pandemic Economy

March 27, 2021 1:21 am / Leave a Comment / niki

With the arrival of COVID-19 vaccines on the shores of Sydney last February of this year, businesses are starting to regain confidence once again. Last year’s grueling experience left many in limbo with stores shut and sales down. Companies shifted to e-commerce, relying on digital platforms and corporate video production to get their messages across online. And while people transition to the so-called “New Normal”, the future of doing business may just be what we are already doing now.

E-commerce has been on the rise in the past decade fueled by Silicone Valley, Amazon, and Alibaba in the Asia-Pacific region. The pandemic forced people to fully embrace this resulting in its “explosive growth” in 2020 according to a report from auspost.com.au. It also highlighted that online purchases were up by 57 percent with over 1.3 million Australians being first-time online shoppers. This surge has become a core driver for corporate video production in Australia and here are some reasons why they have become so effective.

Gets your message across effectively

Capturing your market in the eCommerce world can be quite difficult considering how easy it is to jump from one online store to another. You also don’t get to interact with customers live so your online content and message must be compelling enough to make them stay and buy. That is why investing in corporate video production is essential for businesses post-pandemic. They can create videos that can deliver your message in a short and engaging way using powerful visuals and music.

Builds rapport with your digital audience

An eCommerce app or website can house hundreds if not thousands of online stores. It’s a steep competition and you’re dealing with not just local competitors but even international sellers. If you want to stand out from this sea of online retail, then it’s worth considering a production company in Australia to help you make the videos you need to really engage and captivate your audience.

Increases your customer base

Marketing people will tell you that the brands that succeeded in the digital world are those that had really good content. These brands did not just sell products, they sell a lifestyle. And that helps them build a strong niche and a bigger customer base. Popular sports brands, for example, have really good video content which enables them to swing potential leads into purchases. With corporate video production, your business can also achieve this critical pivot in a post-pandemic customer’s journey. 

Having a corporate video production for your business may be a level up for more clients. Check out https://captiv8.com.au/. 

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Posted in: Business, Corporate Photography, Corporate Video, Tips, Video Production

Visual Effects: Videos and Photos for Your Business

March 24, 2017 6:32 am / Leave a Comment / niki

When you want to be part of the modern marketplace, you’ll need to have a very visual presentation. With the help of companies like DNM video production, you should be able to present your company to people with ease. This is because the visual medium is a lot easier for people to understand.

If you own a company, you’ll want to present yourself in the best light. With good photography and videography, like those displayed by DNM video production, you would be able to present people with an impressive look at your operations. This is important since impressions can influence whether people will take their business to your company.

Videos

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Videos, like those made by agencies like DNM video production, give people a good idea of what to expect from your company. The main reason for making these videos is promotional after all. They present the company’s products and services, in an intelligent manner that showcases their strengths.

Those making a corporate video in Sydney often do so to introduce products. However, that is not all. A good training video is very useful for several reasons. First, it saves on manpower. Instead of a trainer or trainers, all you need to do is pop-in the video and start playing. Second, a training video allows for wider training. You can just copy the video and spread it around branches so you can get money in this way.

Photos

It doesn’t stop there. Videos are a good visual aid, but photos are a great alternative. Showcase your company’s employees and let the world know your face. They say that pictures are worth a thousand words.  As a way to show off your company, a company album is a great idea.

It would be doubly effective if you are going to mix these photos with a blog. Regular fresh content is a good way to draw in readers. If you pair these updates with nice pictures and graphics, then your pictures will be seen the world over. This makes it easier to introduce your company.

Awe the customers

The combination of visual approaches is a good thing. Companies that make corporate video production in Sydney often have great websites that need livening up. With a good video coming and photos of the staff, whether at work or relaxing, this approach will get you quite a bit of traffic as curious visitors drop by and check out what you’ve come up with.

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Posted in: Australia, Business, Corporate Video, Video Production
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